CHITCHAT PRESS KIT
It has never been worth it for celebrities and regular people to respond to their endless digital fan mail — until now. ChitChat lets them set a price for a private text, photo, or video response. The idea is that in their downtime, they could forge deeper relationships with their audience while earning enough to warrant at least a few seconds of their attention.
Considering how the public comment reels light up whenever a real celebrity or web star posts on social networks, there could be a subset willing to pay for a one-on-one moment. And for celebrities who are great at gaining fans but have trouble monetizing, like mid-tier musicians and Instagram royalty, ChitChat could unlock a way to turn their passion into a profession.
Simply download ChitChat Messenger, buy some coins, pick a star, request a text, photo, or video response with escalating prices, post your question or request and wait for a response. You could ask for life tips, their opinion, a date, a surprise birthday message for a loved one, suggest a collaboration, or just gush about how much you love them. Get a follow back and text unlimited for free. Absolutely anyone can start a business profile and apply to be verified and featured on the ChitChat homepage.
Everyone sets their own prices. The less-well-known personalities currently on the app often charge $20 a text, $50 a photo and $100 a video. They simply send their reply and collect their money. While there’s plans to make credits “even cheaper” in the future, they cost $1.50 per credit so that Business Users and ChitChat can split the dollar evenly, after the Apple In-App-Purchase fee. Apple keeps its 30 percent tax off the top, Business Users get 60 percent thereafter, while ChitChat earns about 40 percent. Fans get refunded if they don’t get a response in 72 hours, and all the stars are verified to be themselves.
The idea spawned about 5 years ago when founder Michael Brown reached out to business professionals and celebrities on social media and could never get a response. He said to himself, “if I could only pay for a message as if it were a product, I could get a ‘guaranteed response,’ instantly.” But he didn’t stop there. ChitChat is not just for celebrities--it’s for working and business professionals, and even emphasized as a new dating tool. Instead of ladies giving out their number, Mike believes they should give out their ChitChat profile usernames to require gentlemen to compensate them for their time. It’s no different than a man courting a woman with a movie or a dinner. It expresses that a man is very interested in her.
Just like other popular social media powerhouses out there, ChitChat built a follower and “friend” capability where users who mutually follow each other, can exchanged unlimited text messages. Everyone else, has to pay.
Web stars typically turn to brand endorsement, while musicians and other artists promote their merchandise on social networks. But ChitChat could fit in-between and let them earn cash without spamming everyone.
Right now, the closest things to ChitChat would be expensive pre-concert meet-and-greets, or how e-sports stars or porno cam girls will give a shoutout in their public streams to people who donate money. Others have made attempts in the space. But ChitChat brings the experience online, in private, with a pre-priced menu, and makes it asynchronous so it’s convenient for both sides, even if the interaction is less vivid.
Founder Michael Brown calls ChitChat, “a business guarantee for the poor and the rich.” There was already supply, but the enormous demand and lack of proper incentives created a disconnect that only ChitChat could bridge.
In a world where media is free or easily copied, and it’s tough to prove what you love, fans want unique, intimate experiences with their idols. From barbershops and tour buses, to airport runways, you could imagine celebs and professionals banging out responses on ChitChat, turning followers into diehard supporters, and lining their pockets all the while.